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Privacy Policy

Privacy Policy

Last Updated: March 27, 2019

Welcome to Gblox, which is operated by The Learning Wizards Limited. We are committed to providing children with a learning environment where every activity is just as fun as it is educational and where you can feel confident that your children’s privacy is protected.

This Privacy Policy describes the ways in which The Learning Wizards Limited and its subsidiaries (collectively, we, our, us, or the Company) collect, use, and disclose information about you and the children who use your Account through Gblox, and any other websites, applications, and online services (Apps) that link to this policy (collectively, the Services), including. Our Services are directed towards children aged 5 and above.

Please read this Privacy Policy closely. By using the Services, you agree to the handling of your information in accordance with this Privacy Policy.

1. Child Safe Guarantee

The Services are backed by our Child Safe Guarantee. This means that Accounts will never include any pop-up ads or other advertisements directed to children.

2. Types of Accounts, Services, and Users

How we collect, use, and disclose information depends on the type of Account and the type of user. We currently offer the following types of Accounts through the Services: Family Accounts (Consumer and Other Accounts), and School Accounts, which are only for Educational Institutions.

How we collect, use, and disclose information depends on the type of Account and the type of user. We currently offer the following types of Accounts through the Services: Family Accounts (Consumer and Other Accounts), and School Accounts, which are only for Educational Institutions.

Consumer and Other Accounts and School Accounts are collectively referred to as Accounts, and the provisions of this policy apply to all Accounts. Any difference in how the Consumer and Other Accounts and School Accounts are treated is identified below.

Users of the Services include Child Users (any child under age 18 who uses the learning portion of the Services) and Adult Users (including parents and legal guardians of Child Users, Gift Account purchasers, teachers, librarians, school administrators and community center administrators), collectively referred to as Users.

3. Content You Submit

A. Information Users Provide to Us As more fully set forth below, we and our third-party service providers collect information that Users provide when using the Services, including when Adult Users create an Account, sign up for Services, or contact us with a question, comment, or request, and when Child Users participate in exercise sessions. However, we will only use or disclose this information in accordance with this policy and applicable law. Please see Section 5 (When We Disclose Information to Third Parties) below for more information and how we limit disclosure of Child User information.

Adult Users

Adult Users are asked to provide certain information about themselves when registering for any Account, including first and last name, email address, and telephone number. The other information provided at registration depends on the type of Account or Adult User. For example:

Payment information is collected from Adult Users who purchase a Family Account, including those who purchase a Gift Account for others. For your security, we do not store your complete credit card number in our databases but retain only the first six digits and last four digits so that we can identify your Account and respond to your requests and questions.

In addition, Adult Users can provide us with information through separate password-protected sections (i.e., the Parent Section or Teacher Dashboard) of the Services. These sections, accessible via the Menu or Settings link on the Services, allow Adult Users to administer their Accounts, including when they add Child Users, provide testimonials, seek customer support, or submit comments or questions.

Child Users

B. Information We Collect from Users: We and our third-party service providers collect information directly from Users of the Services in the form of the actions they take and activities they complete when using the Services. For example, from Adult Users, we may collect information about patterns of usage and order history; from Child Users, we may collect information about patterns of usage, which activities a child commences and completes, when a child starts and stops an activity, which areas of the Services the child frequents, the number of questions answered correctly or incorrectly, and how many points the child earns.

We and our third-party service providers also use a variety of technologies, such as cookies (small text files that the Services save on your computer or mobile device), to automatically collect certain technical information from your computer or mobile device over time and across different websites, including when you use the Services, such as your browser type, operating system, device type, the page served, your IP address, your geolocation, and the websites you visited prior to visiting the Services. When you download and use one of our Apps, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number.

We and our third-party service providers may use the information collected through these technical methods for a number of purposes, including delivering content, tracking and enhancing our Users’ experience on the Services, and delivering advertising to visitors to www.abcmouse.com when they visit other websites and applications. For example, when you return to the Services after logging in, cookies help the Services recognize who you are without having to log back in. For more information, see Section 4 (How We Use Information). The information collected through these technical methods on the child-directed portions of the Services are used only to support the internal operations of the Services. We do not allow third-party advertising networks to collect information about Users who are logged in to their Accounts.

If you do not want the Services to collect information through the use of cookies, you can set your web browser to reject cookies from the Services. Each browser is different, so you should check your browser’s Help menu to learn how to change your cookie preferences. However, please note that if you reject or block cookies from the Services, the Services may not function as intended. For example, you will not be able to remain logged in to your Account, and therefore you would have to log in during each page transition.

Push Notification and SMS. Additionally, as part of your use of the Services, we may send you push notifications, which may include alerts and notifications, badges, banners, and sounds on your mobile device. You may choose to stop receiving push notifications at any time by changing the settings on your mobile device. We may also ask if you would like to receive SMS text messages. Please note that your carrier may charge you for the text messages you receive.

4. How We Use Information

We will never sell or rent the Personally Identifiable Information (PII) of any User of the Services to a third party, except as described in this policy in the context of a sale of the Company.

We and our third-party service providers may use the information collected from Users as follows:

Adult User Information Information collected from Adult Users may be used:

Child User Information Information collected from Child Users may be used:

Both Adult and Child User Information Information collected from both Adult and Child Users may be used:

5. When We Disclose Information to Third Parties

Information collected from both Adult and Child Users will not be disclosed except as follows:

In addition, with respect to Consumer and Other Accounts, we may use third-party advertising networks to collect cookie information about Adult Users’ visits to the non-child-directed portions of the Services and to (1) deliver interest-based advertising to those Adult Users, including Gblox-branded advertising, when those Adult Users visit third-party websites; and (2) provide us with statistics about the effectiveness of our advertising on third-party websites. These third-party advertising networks may use this cookie information in accordance with their own privacy policies.

We do not disclose the personally identifiable information of any Child User to third parties for any marketing or promotional purposes.

We also may disclose de-identified and/or aggregated User information for any other purpose as permissible by applicable law—for example, the distribution of de-identified user records to outside researchers or the distribution of reports containing aggregate user demographic and traffic patterns—provided that no individual Adult User or Child User or any specific end-user device can be readily identified.

6. How to Access, Change, or Delete Account Information

Consumer and Other Accounts: An Adult User can review or change the information they provided when they registered for the Services, including by adding or removing Child Users to or from the Account, by updating information through the Parent Section of the Services. In addition, Adult Users may contact us at any time as described in Section 12 (Contact Us) below to request that we provide for their review, or delete from our records, any PII they have provided about Child Users associated with their Accounts, or to cease collecting PII from those Child Users, as applicable. Please keep in mind that a request to delete PII may lead to cancellation of your Account or the inability to use certain Services.

When we change or delete any PII at your request, we will make good faith efforts to make the changes in our then-active databases as soon as reasonably practicable, generally within 24–48 hours. Changing setting options may not result in immediate changes to the settings, which are subject to our operations and maintenance schedules. Please note that information may remain in backup or archive records, and we may retain certain data relevant to preventing fraud or future abuse or for legitimate business purposes, such as analysis of aggregated, non-personally-identifiable or de-identified data, Account recovery, or if required by law. All retained data will continue to be subject to the Privacy Policy in effect at that time.

7. Account Cancellation and Reactivation; Data Deletion

At any time, Adult Users may cancel their Accounts through the Parent Section of the Services. Librarians and those with Personal Library Accounts or Library Home Checkout Accounts may contact us as described in Section 12 (Contact Us) below to cancel such Accounts.

For Family Accounts that have been canceled, if the Account remains inactive for 24 months, we will delete all PII in our active databases associated with the Account (Account Information), unless otherwise stated in this Privacy Policy). The 24 months is provided so that you have the ability, following cancellation of a Family Account or inactivity, to reactivate your Account and potentially recover previous information and resume where the Child User left off. However, we provide no guarantee, and shall have no liability or obligation to ensure that all Account Information and Services-related progress will be available or accessible or all learning or personalization features will be able to be recovered or resumed. If a User requests that PII be deleted prior to the end of the 24-month period of inactivity, we will take commercially reasonable steps to satisfy that request.

Please note that following a request to delete information or your Account under Sections 6 or 7 of this Privacy Policy, information including PII may remain in backup or archive records, and we may retain certain data if required by law, relevant to preventing fraud or future abuse, or for legitimate business purposes, such as account recovery and customer support, and all subject to our internal records retention periods. All retained data will continue to be subject to the Privacy Policy in effect at that time and applicable law.

8. Links to Other Services

In certain sections of the Services, we may include links to external websites or applications (for example, Facebook and Twitter). These websites and applications are governed by their own privacy policies or information collection practices, which may be substantially different from ours. We encourage you to review the privacy policies and information collection practices of any external websites and apps, as those parties’ practices would not be subject to this policy.

9. Location of Information Processing

The Services are controlled and operated by us from the United Kingdom. Your information may be stored and processed in any country where we have facilities or in which we engage service providers, including the United Kingdom, which may have data protection laws that are different from those of your country. In addition, your information may be subject to access requests from governments, courts, or law enforcement officials in countries where it may be processed, under the laws of those countries.

10. Security

The security of your personal information is important to us, and we employ physical, technical, and administrative security measures designed to safeguard the information collected by the Services. We use industry standard SSL (secure socket layer technology) encryption to transfer PII. Other security safeguards include, but are not limited to, data encryption, firewalls, and physical access controls to buildings and files.

Account holders create a password in the registration process. You can help protect against unauthorized access to your Account and PII by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your Account. At registration, we assign a Member ID to each Account and use those Member IDs to authenticate logins, allow access to the subscription content, and monitor compliance. The Member ID is also used to authenticate users when requesting technical support. Access to information is limited (through user/password credentials and two-factor authentication) to those employees who require it to perform their job functions.

11. Changes to Our Privacy Policy

We constantly try to provide the best services, and accordingly our Privacy Policy will change from time to time. If we update this Privacy Policy, we will notify you by posting the revised Privacy Policy on the Services, and for certain revisions that materially expand the ways in which we use or share the information previously collected from you through the Services, either display an alert next to the Privacy Policy, display an alert upon login to the Services, or directly communicate with you (e.g., via the email address associated with your Account).

12. Contact Us

The Learning Wizards Limited are located in the United Kingdom. The Learning Wizards Limited holds licenses to sell, distribute, and operate Gblox. Questions regarding this Privacy Policy and issues related to your or a Child User’s information for which you are responsible should be directed to us via any of the following methods:

For Consumer and Other Accounts:

Mailing address:The Learning Wizards Limited, Legal Department, Station House, Connaught Road, Brookwood, Woking, Surrey, United Kingdom, GU24 0ER

Telephone Number: 020 3287 5333

Email address: privacy@thelearningwizards.co